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“This amazing ad represents a perfect little punctum in the world of midcentury attentional surveillance, a moment in which the scientific advertisers advertised scientific advertising as…an advertisement. Which is to say, what we have here is an ad for menswear that deploys the datasets developed by an actual eye tracker that had been developed in order to measure the attention value of advertisements!”

— D. Graham Burnett, “Fracking Eyeballs”